I offer you complete service,
for efficiency and effectiveness.
Background: With my deep experience in all common marketing media in addition to the Internet, I offer an unusually broad range of services. I am pleased to provide services myself as needed, or to work with your team.
Synergy: Since I can see your whole picture, I can offer insights and perspectives that few other web developers can provide. This gives you a better finished product, in addition to saving time and budget.
Project Initiation: I assess your project, working with you to review the project goals, develop the project specification, and prepare a complete stage-by-stage project plan.
Project Management: I keep you apprised of project progress, ensuring that your project adheres to timetable and budget, and reporting immediately on the impact of changes to the project specification.
Information Design: I help establish the all-important information flow of your site, thinking always from the perspective of your site's users.
Concept and Content Development: Every site has an underlying concept. Following from the concept is the content that visitors and search engines perceive. Since both concept and content are key to your success, I work carefully with you to get these right.
Programming: Using the technologies described on the Technology page, I program, debug, test, and install your site software. I pay special attention to your site's security and your code's clarity, organization, and ease of future maintenance.
Imaging Technology and Photos: With my extensive background in Adobe Photoshop and imaging technology, I deliver image-related content especially well — and of course, I routinely edit and color-balance your site's photos. I also produce special image effects where needed.
Graphic Design: I develop practical graphic design and typography, oriented always toward the successful delivery of your site's concept and information flow. I am also glad to work with a graphic designer of your choosing.
Writing: Using my experience as a professional writer, I write your site's text if necessary — seeing to it that your site's text content dovetails with site design, attitude, and user needs.
Illustration: I produce clear, functional illustrations as needed to help your users navigate, to enhance their experience, and to help drive home your message.
Video and Flash: Where appropriate I produce website videos and Flash movies to provide crucial site accents and attitude. Video or Flash movies are often mini-projects in themselves.
Music and Audio: With my broadcast experience I can help you offer a first-class audio experience to your visitors where needed.
Search Engine Optimization: Using the best-practices techniques endorsed by search engines, I make your website easier to find within your target market. I avoid the many common — but risky — techniques that seek to trick search engines.
Related Internet operations: I advise and coordinate as necessary to make sure your site operates on a solid, reliable basis — from domain-name management through ISP, web host, and server.
Analytics: I can work with you to develop an analytics strategy, install the necessary code, and track your website traffic. Based on the findings, I can also help you refine your website for better results.
Ongoing Refinement: No commercial website can sit still these days. I can help you analyze, refine, and improve as needed.
